Ayush Patel is about to graduate soon with an MSc in International Business and Strategy at Lancaster University Management School. He has spent extensive time on consulting projects with organisations ranging from Fortune 500 companies to SMEs. He is passionate about strategic growth and internationalisation, especially in sectors like FinTech and InsurTech.
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[1. Acknowledgements – We wish to thank Professor Florian Bauer for his wonderful help with the article, for his valuable...