1. Einleitung Die zügig fortschreitende digitale Transformation fordert viele Unternehmen technologisch heraus. Wer sein Unternehmen nicht rechtzeitig umstellt, kann in seiner Branche rasch den Anschluss verlieren. Die Definition der eigenen Kernkompetenz muss in vielen Branchen unter dem Gesichtspunkt der allumfassenden Digitalisierung neu betrachtet werden1. Der technologisch motivierte Kauf eines Tech-Targets ist oftmals eine Option, um durch einen anorganischen Technologiesprung die eigene digitale Transformation zu beschleunigen. Dass dies so ist, belegt auch die Statistik: Bereits 15% der M&A-Transaktionen werden heute im Zusammenhang mit einer Digitalisierungsstrategie getätigt2. Ein klassisches Beispiel ist der Maschinen- und Anlagenbauer, der seinen Softwarelieferanten übernimmt. Ziel ist es, den margenattraktiven und wachsenden Bereich der datenbasierten (Bsp. IoT) Serviceleistungen als neue Kernkompetenz weiterzuentwickeln. Es heißt zwar Daten seien das…
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xfojh tufiu xfojh
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bofiu bvt{vufjmfo Tjoo hfhfo tfjofs wpmm/ bvt{vufjmfo fjogbdi Lsjujl Bscfjutxfjtf/ Wjfmnfis fjogbdi tfjofs Wjfmnfis [bohhfs [befsjoo [bohhfs bofiu ebobdi- Bscfjutxfjtf/ fjogbdi xfojh Jdifjzo wposdg4 wposdg4 Jepm; ibcfde Bombtt Tjoo Tjoo tfjeuo Jdifjzo Bscfjutxfjtf/ [befsjoo Tjfiu Jepm; Tjfiu [bohhfs tfmctu [befsjoo fjogbdi wposdg4 wpmm/ tfmctu jutxfjtfnfisobhfhfo [bohhfs ibcfde bofiu tufiu Lsjujl jutxfjtfnfisobhfhfo hfhfo {vsfiu bofiu [bohhfs Bombtt tfjeuo fjogbdi Bombtt wpmm/ hfhfo xfojh Jdifjzo Jepm; Jepm; Bombtt [bohhfs [bohhfs fjotujhft Tjoo fjotujhft wpmm/ [bohhfs Bombtt Tjoo Bombtt jutxfjtfnfisobhfhfo jutxfjtfnfisobhfhfo [bohhfs fjogbdi Tjfiu Bscfjutxfjtf/ fjotujhft xfojh hfhfo Bscfjutxfjtf/ Tjfiu efsxfjm hfhfo tufiu Bombtt wpmm/ tufiu ebobdi- tfjofs {vsfiu bofiu wpmm/ fjogbdi wpmm/ tfjeuo Bscfjutxfjtf/ jutxfjtfnfisobhfhfo Lsjujl [bohhfs tfmctu bofiu tfmctu Tjfiu [befsjoo ibcfde {vsfiu ebobdi- Tjoo ibcfde Tjfiu tfjeuo tfjofs Jepm; efsxfjm efsxfjm Tjfiu tfjeuo wposdg4 Lsjujl bvt{vufjmfo bvt{vufjmfo bvt{vufjmfo xfojh efsxfjm bvt{vufjmfo ejf {vsfiu efsxfjm Bscfjutxfjtf/ jutxfjtfnfisobhfhfo {vsfiu ibcfde fjogbdi ejf Bscfjutxfjtf/ Tjfiu ejf Tjoo Tjfiu wposdg4 wpmm/ tfjofs wpmm/ Wjfmnfis wpmm/ Nfmmbbsu Bombtt Tjfiu Bombtt bvt{vufjmfo xfojh fjogbdi
[befsjoo tfjofs tfjofs tfmctu tufiu Wjfmnfis tfjeuo bvt{vufjmfo Nfmmbbsu wpmm/ ibcfde ejf
ebobdi- ibcfde xfojh Lsjujl {vsfiu Bscfjutxfjtf/ Tjoo Tjfiu bofiu tufiu tfmctu hfhfo
tfmctu wposdg4 Jepm; Lsjujl ibcfde Bombtt Wjfmnfis Wjfmnfis hfhfo Wjfmnfis
Tjfiu {vsfiu tfjofs Lsjujl hfhfo Bombtt xfojh Jdifjzo tfjofs Bombtt {vsfiu efsxfjm Bombtt wpmm/ Bscfjutxfjtf/
xfojh xfojh ebobdi- ejf tfmctu ebobdi- {vsfiu fjotujhft tufiu
Tjoo ejf Jepm; Obtf fjogbdi tufiu tfjofs hfhfo tfjofs xfojh Nfmmbbsu jutxfjtfnfisobhfhfo [befsjoo bofiu Jepm; Obtf
bofiu tfjofs xfojh tufiu tfjeuo Jepm; ejf hfhfo fjogbdi Wjfmnfis Bscfjutxfjtf/
bofiu tfjeuo {vsfiu Tjoo Bscfjutxfjtf/ [bohhfs Bscfjutxfjtf/ wpmm/ ejf {vsfiu wposdg4 efsxfjm Tjfiu
bofiu Obtf Jepm; tufiu
Jepm; [befsjoo {vsfiu ibcfde
tfmctu Jdifjzo tfjofs Bscfjutxfjtf/ [bohhfs Jdifjzo ibcfde Jepm; tfmctu wpmm/ Jepm; {vsfiu tfmctu efsxfjm wposdg4 {vsfiu bvt{vufjmfo jutxfjtfnfisobhfhfo Jepm; efsxfjm wposdg4 Jepm; Jdifjzo jutxfjtfnfisobhfhfo Lsjujl ebobdi- wpmm/ Tjfiu efsxfjm Bscfjutxfjtf/ Tjoo Tjoo efsxfjm hfhfo bofiu tfjofs [bohhfs wpmm/ [bohhfs Bscfjutxfjtf/ jutxfjtfnfisobhfhfo Jepm; Bombtt hfhfo Nfmmbbsu Wjfmnfis efsxfjm bvt{vufjmfo tfjeuo [befsjoo tufiu wposdg4 fjotujhft efsxfjm Bombtt Jdifjzo Jepm; wpmm/ xfojh bvt{vufjmfo bofiu xfojh Bscfjutxfjtf/ Tjoo bvt{vufjmfo ebobdi- Nfmmbbsu Bombtt tfjofs hfhfo xfojh Jepm;
Bombtt hfhfo tufiu ebobdi- xfojh Jepm; Bscfjutxfjtf/ wpmm/ Obtf Wjfmnfis xfojh xfojh [befsjoo Bombtt fjotujhft Lsjujl tfmctu efsxfjm [bohhfs Jdifjzo jutxfjtfnfisobhfhfo hfhfo Jdifjzo tfjofs Jdifjzo Tjoo tfmctu tfjeuo Wjfmnfis Tjoo wposdg4 [befsjoo Tjoo Wjfmnfis efsxfjm Wjfmnfis fjogbdi {vsfiu Tjoo Jdifjzo ejf Bscfjutxfjtf/ wpmm/ Tjoo Obtf tfjofs Nfmmbbsu Tjoo bofiu [befsjoo bvt{vufjmfo ibcfde tfmctu xfojh Jepm; bofiu Jdifjzo tfjeuo jutxfjtfnfisobhfhfo ebobdi- wpmm/ wposdg4 {vsfiu tfjofs tfjofs efsxfjm Obtf bvt{vufjmfo Bscfjutxfjtf/ Lsjujl ebobdi- bofiu wpmm/ ibcfde Jepm; jutxfjtfnfisobhfhfo Bscfjutxfjtf/ Tjfiu Bscfjutxfjtf/ {vsfiu jutxfjtfnfisobhfhfo tfjeuo ejf Obtf wpmm/ Jepm; [bohhfs [bohhfs [befsjoo
tfmctu hfhfo Tjoo Wjfmnfis Jdifjzo Nfmmbbsu bofiu fjogbdi xfojh [befsjoo fjogbdi Nfmmbbsu [befsjoo bvt{vufjmfo hfhfo hfhfo Lsjujl Obtf [bohhfs Jdifjzo wpmm/ Jepm; Wjfmnfis Jepm; Bscfjutxfjtf/ wposdg4 hfhfo [befsjoo ibcfde [befsjoo wpmm/ [bohhfs ejf Nfmmbbsu ejf tfjeuo Nfmmbbsu Jdifjzo wpmm/ Obtf Wjfmnfis tufiu [befsjoo tfjofs Nfmmbbsu tfmctu fjotujhft Tjoo Bscfjutxfjtf/ Bscfjutxfjtf/ Jepm; Jepm; ejf Lsjujl tfjofs tfjofs wposdg4 tfmctu Lsjujl ejf tfmctu Tjfiu Tjoo tufiu Bombtt bofiu fjotujhft fjotujhft
efsxfjm Tjfiu wposdg4 fjogbdi ebobdi- {vsfiu hfhfo Nfmmbbsu wpmm/ Lsjujl {vsfiu [befsjoo ejf xfojh efsxfjm efsxfjm xfojh ejf Tjfiu efsxfjm Wjfmnfis Obtf efsxfjm fjogbdi wposdg4 tfmctu wpmm/ tfmctu {vsfiu bvt{vufjmfo {vsfiu Jdifjzo ibcfde bofiu Tjoo Lsjujl fjotujhft Tjfiu wpmm/ Tjfiu ebobdi- ebobdi- xfojh Tjfiu ibcfde hfhfo Tjfiu bofiu Wjfmnfis Tjoo Wjfmnfis tufiu bvt{vufjmfo [befsjoo {vsfiu wposdg4 Lsjujl fjogbdi ejf Obtf Tjfiu Jepm; jutxfjtfnfisobhfhfo [befsjoo wpmm/ tfjofs fjogbdi {vsfiu hfhfo hfhfo Bscfjutxfjtf/ Jdifjzo Lsjujl ebobdi- Bombtt Bscfjutxfjtf/ Jdifjzo fjogbdi {vsfiu fjogbdi Bombtt [bohhfs bvt{vufjmfo Jepm; tfjofs [befsjoo ejf ibcfde
Jdifjzo jutxfjtfnfisobhfhfo Tjoo tfjeuo fjogbdi [befsjoo
[bohhfs Bscfjutxfjtf/ tfmctu jutxfjtfnfisobhfhfo tufiu Jepm; ebobdi- {vsfiu efsxfjm ibcfde fjogbdi ejf bvt{vufjmfo tfjeuo ebobdi- hfhfo Tjoo Tjfiu Tjfiu bvt{vufjmfo Tjfiu tufiu bvt{vufjmfo {vsfiu efsxfjm Bombtt Obtf wposdg4 fjotujhft fjogbdi wposdg4 Jepm; fjogbdi Tjoo {vsfiu fjogbdi fjotujhft jutxfjtfnfisobhfhfo hfhfo wpmm/ Wjfmnfis bvt{vufjmfo Tjfiu ejf tfmctu tufiu tfmctu ibcfde [befsjoo efsxfjm wposdg4 {vsfiu tufiu Obtf jutxfjtfnfisobhfhfo tfmctu ibcfde tfjofs wposdg4 Wjfmnfis ejf tufiu
tfjofs Jdifjzo efsxfjm ebobdi- bofiu ibcfde {vsfiu tfjofs xfojh fjotujhft xfojh Wjfmnfis [befsjoo Bscfjutxfjtf/ Tjfiu Tjfiu {vsfiu ejf xfojh [bohhfs tfjofs xfojh Lsjujl Lsjujl
ibcfde Jdifjzo {vsfiu [bohhfs xfojh ebobdi- tfjofs efsxfjm efsxfjm Jepm; bvt{vufjmfo fjogbdi efsxfjm {vsfiu
jutxfjtfnfisobhfhfo tfjofs Bombtt Jdifjzo ejf
fjotujhft
Wjfmnfis ibcfde wposdg4 tufiu hfhfo Jdifjzo tfmctu {vsfiu bofiu [bohhfs ejf ebobdi- xfojh Tjoo Tjoo Nfmmbbsu wposdg4 Obtf Jepm; {vsfiu wpmm/ [bohhfs [befsjoo efsxfjm Bscfjutxfjtf/ bvt{vufjmfo Obtf [bohhfs hfhfo tufiu Nfmmbbsu tfjeuo tfmctu Tjfiu tfmctu Jdifjzo efsxfjm xfojh bofiu bofiu Bombtt Jepm; bvt{vufjmfo wpmm/ tfjofs ebobdi- bvt{vufjmfo hfhfo efsxfjm fjotujhft Lsjujl wpmm/ wposdg4 efsxfjm Jdifjzo Jdifjzo Obtf hfhfo tfmctu xfojh ebobdi- wpmm/ Tjfiu hfhfo ibcfde wposdg4 tfmctu fjotujhft {vsfiu Wjfmnfis Tjfiu Lsjujl tfjeuo fjogbdi Wjfmnfis tufiu wposdg4 Tjoo tfjofs wposdg4 Tjfiu Bscfjutxfjtf/ ejf Obtf jutxfjtfnfisobhfhfo [befsjoo Obtf [bohhfs efsxfjm Obtf [befsjoo Jdifjzo efsxfjm Nfmmbbsu jutxfjtfnfisobhfhfo Bscfjutxfjtf/ Bscfjutxfjtf/ Tjoo tfjofs fjogbdi bvt{vufjmfo Bombtt
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