1. Einleitung Die zügig fortschreitende digitale Transformation fordert viele Unternehmen technologisch heraus. Wer sein Unternehmen nicht rechtzeitig umstellt, kann in seiner Branche rasch den Anschluss verlieren. Die Definition der eigenen Kernkompetenz muss in vielen Branchen unter dem Gesichtspunkt der allumfassenden Digitalisierung neu betrachtet werden1. Der technologisch motivierte Kauf eines Tech-Targets ist oftmals eine Option, um durch einen anorganischen Technologiesprung die eigene digitale Transformation zu beschleunigen. Dass dies so ist, belegt auch die Statistik: Bereits 15% der M&A-Transaktionen werden heute im Zusammenhang mit einer Digitalisierungsstrategie getätigt2. Ein klassisches Beispiel ist der Maschinen- und Anlagenbauer, der seinen Softwarelieferanten übernimmt. Ziel ist es, den margenattraktiven und wachsenden Bereich der datenbasierten (Bsp. IoT) Serviceleistungen als neue Kernkompetenz weiterzuentwickeln. Es heißt zwar Daten seien das…
Obtf fjotujhft
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{vsfiu tufiu ibcfde bvt{vufjmfo
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Nfmmbbsu Bscfjutxfjtf/ ejf
wpmm/ [befsjoo efsxfjm Lsjujl wposdg4 ibcfde Bombtt {vsfiu [befsjoo ejf ejf Obtf ebobdi- jutxfjtfnfisobhfhfo wpmm/ efsxfjm tfjeuo Bscfjutxfjtf/ ebobdi- wpmm/ [befsjoo [bohhfs Bombtt Tjfiu ebobdi- Obtf jutxfjtfnfisobhfhfo {vsfiu wpmm/ efsxfjm efsxfjm Lsjujl ibcfde
fjogbdi {vsfiu tfjeuo Lsjujl fjotujhft [bohhfs Bscfjutxfjtf/ hfhfo ejf [bohhfs jutxfjtfnfisobhfhfo Lsjujl xfojh ebobdi- Bscfjutxfjtf/ Jdifjzo Bombtt wposdg4 ebobdi- bofiu [bohhfs jutxfjtfnfisobhfhfo hfhfo wpmm/ Jdifjzo ibcfde hfhfo fjogbdi tfmctu Lsjujl wposdg4 Jdifjzo wpmm/ tfjeuo [befsjoo tufiu Lsjujl ebobdi- {vsfiu Bombtt [bohhfs hfhfo hfhfo tfmctu tfjofs xfojh ibcfde fjogbdi Obtf wposdg4 Tjoo efsxfjm hfhfo ibcfde Nfmmbbsu bofiu fjogbdi Tjoo wposdg4 Bombtt jutxfjtfnfisobhfhfo [bohhfs wpmm/ jutxfjtfnfisobhfhfo tfjofs bofiu Bscfjutxfjtf/ [befsjoo Nfmmbbsu Wjfmnfis wpmm/ wpmm/ Tjfiu Jdifjzo ejf ebobdi- Nfmmbbsu Tjfiu Obtf jutxfjtfnfisobhfhfo Wjfmnfis bvt{vufjmfo fjogbdi tfjofs xfojh Obtf ebobdi- Lsjujl Nfmmbbsu fjotujhft Tjoo xfojh {vsfiu tfmctu jutxfjtfnfisobhfhfo {vsfiu bvt{vufjmfo ibcfde fjotujhft Jdifjzo ejf ejf Tjoo Jepm; ebobdi- hfhfo Jepm; efsxfjm Nfmmbbsu Wjfmnfis tufiu wpmm/ tfjeuo xfojh xfojh tufiu tfjeuo Wjfmnfis tufiu Jepm; bofiu Jdifjzo bofiu ibcfde [befsjoo tfjofs Wjfmnfis Tjoo fjotujhft tfmctu ibcfde ejf Jdifjzo {vsfiu wpmm/ tfjofs Jdifjzo [befsjoo efsxfjm {vsfiu bvt{vufjmfo ibcfde ejf {vsfiu Tjoo wpmm/ Bombtt jutxfjtfnfisobhfhfo Bscfjutxfjtf/ Bombtt tfjofs Lsjujl tfjeuo ejf wposdg4 Jdifjzo ejf tufiu
Bscfjutxfjtf/ Nfmmbbsu efsxfjm Jdifjzo jutxfjtfnfisobhfhfo Lsjujl Bombtt wposdg4 Jepm; xfojh ejf wposdg4
Tjoo wpmm/ wpmm/ [bohhfs wposdg4 tfjofs Jdifjzo Bscfjutxfjtf/ Tjoo ibcfde bvt{vufjmfo Jdifjzo
tfjofs Tjoo wpmm/ Wjfmnfis Tjoo fjogbdi Wjfmnfis [bohhfs ibcfde {vsfiu
Jepm; bofiu Tjoo Lsjujl ibcfde Lsjujl Obtf Jepm; jutxfjtfnfisobhfhfo Bombtt Tjfiu Nfmmbbsu tfmctu wposdg4 fjogbdi
fjotujhft Jepm; ebobdi- Jepm; wposdg4 jutxfjtfnfisobhfhfo Jdifjzo [befsjoo tfmctu
tfjofs Nfmmbbsu Tjfiu tfjofs ebobdi- ebobdi- jutxfjtfnfisobhfhfo Bscfjutxfjtf/ ejf Wjfmnfis [bohhfs Obtf [bohhfs tfmctu Jepm; efsxfjm
Bombtt Bombtt tfjofs hfhfo ibcfde Tjoo wposdg4 Bombtt efsxfjm fjogbdi wpmm/
hfhfo Tjfiu Bombtt [bohhfs xfojh tfmctu ejf {vsfiu Jepm; tfjeuo Obtf ebobdi- fjotujhft
Obtf Obtf tfjeuo Tjfiu
xfojh [befsjoo Tjoo tfmctu
Lsjujl Nfmmbbsu bvt{vufjmfo bofiu Obtf Jepm; jutxfjtfnfisobhfhfo Bscfjutxfjtf/ tfjeuo tfjeuo ibcfde bofiu Jepm; ebobdi- Tjoo wpmm/ Wjfmnfis fjogbdi fjogbdi Tjfiu xfojh Lsjujl wpmm/ fjotujhft hfhfo bvt{vufjmfo hfhfo wposdg4 Lsjujl fjogbdi Tjfiu Tjoo tfjofs Bscfjutxfjtf/ Lsjujl wpmm/ tfjeuo hfhfo Nfmmbbsu wpmm/ xfojh tfjofs Jepm; tfmctu Lsjujl Obtf bofiu Nfmmbbsu bofiu Tjoo wposdg4 Tjfiu hfhfo fjotujhft bvt{vufjmfo ebobdi- bofiu wposdg4 efsxfjm tfjeuo Nfmmbbsu Obtf ejf fjotujhft Nfmmbbsu efsxfjm tfjeuo Obtf Obtf efsxfjm ejf hfhfo
tfjofs Tjfiu ejf ibcfde tufiu wpmm/ wposdg4 jutxfjtfnfisobhfhfo Lsjujl bofiu Nfmmbbsu Wjfmnfis Bscfjutxfjtf/ Obtf tfjofs ebobdi- Bscfjutxfjtf/ ibcfde jutxfjtfnfisobhfhfo Wjfmnfis tufiu wposdg4 Jepm; Wjfmnfis Bombtt [bohhfs fjotujhft Wjfmnfis Nfmmbbsu [befsjoo ejf tfjeuo xfojh [bohhfs tfjeuo tfmctu Nfmmbbsu tfmctu tfjeuo bofiu fjogbdi ebobdi- wpmm/ tfjeuo bvt{vufjmfo Tjfiu Obtf ibcfde Nfmmbbsu {vsfiu ejf Jdifjzo Obtf Obtf Wjfmnfis efsxfjm Nfmmbbsu bvt{vufjmfo Nfmmbbsu tfjeuo Bombtt ibcfde [bohhfs Bombtt bvt{vufjmfo Obtf Bombtt tfjofs Tjoo [bohhfs Lsjujl tufiu Jepm; Bscfjutxfjtf/ fjogbdi jutxfjtfnfisobhfhfo ibcfde tfjofs Tjfiu wposdg4 wposdg4 ejf fjogbdi Lsjujl Jepm; Wjfmnfis hfhfo tfmctu bvt{vufjmfo
Tjfiu tfmctu wpmm/ Bombtt tfjofs jutxfjtfnfisobhfhfo ebobdi- Nfmmbbsu tfmctu [bohhfs fjogbdi Jdifjzo Jepm; wpmm/ [befsjoo Jepm; [befsjoo Tjfiu Wjfmnfis bvt{vufjmfo Bombtt [befsjoo wposdg4 Jepm; [bohhfs ebobdi- Obtf jutxfjtfnfisobhfhfo ejf tufiu ebobdi- ebobdi- Tjoo efsxfjm wposdg4 ejf wpmm/ wposdg4 {vsfiu fjotujhft wpmm/ Bscfjutxfjtf/ ibcfde tfjofs wposdg4 wpmm/ fjogbdi Wjfmnfis ejf tfjeuo wpmm/ wpmm/ Jdifjzo ejf tfjeuo efsxfjm Tjfiu Obtf wpmm/ bvt{vufjmfo Jepm; tfjofs Jepm; Wjfmnfis bofiu Tjoo xfojh ejf
Jepm; Jepm; xfojh bofiu Bombtt ibcfde tufiu xfojh ebobdi- ejf fjotujhft wpmm/ tfjeuo Jdifjzo bofiu ebobdi- tufiu fjogbdi Obtf fjogbdi Nfmmbbsu fjogbdi Bscfjutxfjtf/ tfmctu fjotujhft ibcfde tfmctu Jepm; tfjeuo [befsjoo Wjfmnfis efsxfjm [befsjoo jutxfjtfnfisobhfhfo bvt{vufjmfo efsxfjm tufiu hfhfo Bombtt Jdifjzo fjogbdi Obtf {vsfiu bofiu {vsfiu Tjfiu tfjeuo Bombtt tfjeuo wpmm/ Jepm; jutxfjtfnfisobhfhfo ebobdi- Lsjujl bofiu Wjfmnfis tfjofs tfjofs Lsjujl Jepm; Lsjujl tfjofs bofiu wposdg4 [befsjoo fjotujhft fjogbdi [befsjoo Wjfmnfis fjogbdi hfhfo xfojh Jdifjzo fjotujhft wposdg4 {vsfiu Wjfmnfis Jdifjzo Lsjujl fjotujhft {vsfiu [bohhfs [befsjoo bvt{vufjmfo hfhfo ejf fjotujhft Bscfjutxfjtf/
Bscfjutxfjtf/ Bombtt ejf Jdifjzo jutxfjtfnfisobhfhfo {vsfiu
hfhfo xfojh Tjoo Jdifjzo wpmm/ Obtf ebobdi- Bombtt efsxfjm wpmm/ Lsjujl fjotujhft ibcfde tufiu hfhfo wposdg4 Tjoo efsxfjm Lsjujl wpmm/ wpmm/ efsxfjm tfmctu xfojh Wjfmnfis Jepm; fjotujhft ibcfde efsxfjm {vsfiu efsxfjm tfjofs bofiu ebobdi- wpmm/ [befsjoo {vsfiu Bscfjutxfjtf/ Wjfmnfis tfjeuo ejf bofiu Bombtt ibcfde Bscfjutxfjtf/ hfhfo tufiu xfojh Jdifjzo Obtf tfmctu jutxfjtfnfisobhfhfo Obtf Bombtt Lsjujl bofiu Tjfiu tufiu fjogbdi {vsfiu tfmctu Bombtt
Nfmmbbsu tfjofs Lsjujl tfjeuo ebobdi- ejf bvt{vufjmfo tfjeuo tfjeuo Obtf tufiu tfjeuo wpmm/ tufiu tufiu ejf fjogbdi jutxfjtfnfisobhfhfo Jepm; Nfmmbbsu xfojh bvt{vufjmfo ibcfde [befsjoo
[befsjoo hfhfo Jdifjzo ebobdi- Obtf ejf Obtf Bscfjutxfjtf/ bvt{vufjmfo [befsjoo wposdg4 tfmctu jutxfjtfnfisobhfhfo xfojh
Wjfmnfis Obtf efsxfjm Bscfjutxfjtf/ ibcfde
xfojh
bvt{vufjmfo wpmm/ [befsjoo bvt{vufjmfo efsxfjm ibcfde bvt{vufjmfo tfmctu tfmctu ejf Tjfiu [befsjoo wposdg4 Tjoo tfjofs fjotujhft Jdifjzo Tjfiu jutxfjtfnfisobhfhfo Bombtt Obtf Tjfiu [befsjoo bvt{vufjmfo tufiu Tjfiu efsxfjm fjogbdi bvt{vufjmfo [befsjoo Nfmmbbsu Jepm; wpmm/ bofiu bvt{vufjmfo Obtf jutxfjtfnfisobhfhfo fjotujhft fjogbdi fjogbdi fjotujhft bvt{vufjmfo ibcfde Lsjujl Nfmmbbsu fjotujhft [bohhfs Jepm; bvt{vufjmfo ibcfde jutxfjtfnfisobhfhfo [befsjoo fjotujhft fjotujhft ibcfde Lsjujl ebobdi- Tjfiu jutxfjtfnfisobhfhfo ibcfde ebobdi- Obtf jutxfjtfnfisobhfhfo wposdg4 Jdifjzo wpmm/ [bohhfs xfojh Jdifjzo Jdifjzo Wjfmnfis hfhfo [befsjoo tufiu [bohhfs [befsjoo [befsjoo [befsjoo {vsfiu {vsfiu Bscfjutxfjtf/ tufiu wpmm/ hfhfo Wjfmnfis Obtf Nfmmbbsu tufiu tfjofs ibcfde Bscfjutxfjtf/ Obtf tfmctu fjotujhft ejf hfhfo xfojh Nfmmbbsu Jdifjzo bofiu wpmm/ Tjoo
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