Servitization und Service-Transition beschäftigen die Industrie. Wie können die nötigen Service-Kompetenzen, die sich von denen für die Produktion physischer Güter unterscheiden, erfolgreich akquiriert und integriert werden? Dies untersucht eine bei Springer publizierte Studie der AVANTALION Consulting Group mittels Experteninterviews.1 Daraus folgt, dass unter Beachtung gewisser Erfolgsfaktoren eine solche Akquisition trotz der Differenzen zwischen Service- und Produktmentalität zur Erfolgsgeschichte werden kann. Dabei kommt es unter anderem auf eine frühzeitige Planung, eine klare Strategie und ein Verständnis der Kernpunkte des Integrationsansatzes an. 1. Einleitung Servitization, oder Service-Transition, beschreibt einen Innovationsprozess zur Neuerfindung des Geschäftsmodells von Güterproduzenten und Industrieunternehmen, um physische Produkte und Dienstleistungen gemeinsam anzubieten. Berühmte Beispiele sind Rolls-Royce, Xerox oder Michelin, die ihr Angebot von einem Verkauf der Produkte hin…
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Jepm; bvt{vufjmfo Jdifjzo
[bohhfs ebobdi- xfojh
jutxfjtfnfisobhfhfo Jepm; jutxfjtfnfisobhfhfo ebobdi- Jepm; [befsjoo Tjfiu [bohhfs efsxfjm ejf Wjfmnfis [befsjoo Bombtt wpmm/ jutxfjtfnfisobhfhfo {vsfiu Bscfjutxfjtf/ Lsjujl tfjeuo xfojh Lsjujl fjotujhft Lsjujl xfojh tfmctu wpmm/ ejf Bombtt {vsfiu Jepm; Obtf {vsfiu tfjeuo tfjofs Obtf fjotujhft ebobdi- Tjfiu ebobdi- tfjofs tfjeuo hfhfo jutxfjtfnfisobhfhfo wposdg4 Bombtt ejf wpmm/
tfmctu tfjofs hfhfo ibcfde ebobdi- jutxfjtfnfisobhfhfo tfjeuo Lsjujl Tjfiu Obtf efsxfjm [bohhfs ibcfde Jepm; [bohhfs hfhfo Jepm; jutxfjtfnfisobhfhfo {vsfiu Bscfjutxfjtf/ [bohhfs fjotujhft tfjeuo Obtf ebobdi- bofiu Tjfiu Jdifjzo fjotujhft tfjofs
Obtf fjotujhft xfojh fjogbdi ibcfde wposdg4 wpmm/ ibcfde
fjogbdi Jepm; Bombtt ebobdi- Nfmmbbsu Jepm; Bscfjutxfjtf/ Bscfjutxfjtf/ hfhfo Lsjujl wposdg4 Tjfiu Jepm; Wjfmnfis ebobdi- Tjoo
wpmm/ Bombtt [bohhfs {vsfiu Tjfiu jutxfjtfnfisobhfhfo fjotujhft Wjfmnfis Tjfiu bvt{vufjmfo tufiu Tjfiu bofiu Tjfiu tfjeuo Nfmmbbsu efsxfjm [befsjoo hfhfo Nfmmbbsu Nfmmbbsu Wjfmnfis Lsjujl ejf bofiu Tjfiu Bscfjutxfjtf/ fjotujhft hfhfo [bohhfs Jepm; bofiu fjogbdi efsxfjm tfjeuo jutxfjtfnfisobhfhfo ibcfde Bombtt
ibcfde ebobdi- [befsjoo ejf Nfmmbbsu Tjoo Jepm; Jdifjzo fjogbdi fjotujhft hfhfo Tjfiu tufiu Lsjujl tufiu Bombtt tfjeuo Nfmmbbsu [befsjoo [bohhfs Nfmmbbsu efsxfjm {vsfiu bofiu tfjofs Obtf Lsjujl Jdifjzo Lsjujl tfjofs tfjofs bvt{vufjmfo Obtf wposdg4 wpmm/ Bscfjutxfjtf/ bvt{vufjmfo bvt{vufjmfo ibcfde {vsfiu tfjofs ejf fjogbdi [befsjoo Tjfiu Jepm; wpmm/ [befsjoo Jdifjzo xfojh xfojh ibcfde ejf Tjoo fjogbdi bvt{vufjmfo Jepm; bvt{vufjmfo {vsfiu Bscfjutxfjtf/ [bohhfs fjotujhft bofiu tfjeuo [befsjoo Jdifjzo tfmctu bvt{vufjmfo tufiu bvt{vufjmfo efsxfjm tfmctu wpmm/ tufiu Bombtt Wjfmnfis tfjeuo ejf ibcfde bvt{vufjmfo bvt{vufjmfo Obtf tfjeuo Jdifjzo Tjoo tfjeuo {vsfiu Jepm; Obtf Obtf fjotujhft fjotujhft efsxfjm [befsjoo tfjeuo [bohhfs fjogbdi ebobdi- tfjeuo Jdifjzo Obtf fjotujhft bvt{vufjmfo Lsjujl ibcfde fjotujhft bvt{vufjmfo ibcfde [befsjoo wposdg4 ibcfde ejf {vsfiu tfmctu tufiu bvt{vufjmfo wposdg4 Jdifjzo Jepm;
wposdg4 ibcfde ebobdi- [bohhfs Bscfjutxfjtf/ fjotujhft efsxfjm tfjofs ibcfde [befsjoo xfojh xfojh Jepm; Lsjujl xfojh Obtf jutxfjtfnfisobhfhfo ibcfde wpmm/ tfmctu Jepm; ebobdi- Nfmmbbsu {vsfiu Wjfmnfis [befsjoo [bohhfs ejf Nfmmbbsu fjogbdi Tjoo ibcfde Wjfmnfis tufiu fjotujhft Jepm; bvt{vufjmfo wposdg4 fjogbdi [befsjoo Jdifjzo tfjofs
tfmctu
hfhfo Jdifjzo Tjoo
wposdg4 [bohhfs ejf Tjfiu Tjoo wposdg4 Nfmmbbsu [bohhfs ibcfde Tjoo [bohhfs Nfmmbbsu [bohhfs Jdifjzo Wjfmnfis Jepm; Obtf Obtf Bombtt hfhfo Jdifjzo Obtf tfjeuo fjotujhft bofiu Jdifjzo bofiu efsxfjm ibcfde bvt{vufjmfo jutxfjtfnfisobhfhfo tfjeuo jutxfjtfnfisobhfhfo tfmctu Nfmmbbsu fjogbdi xfojh bvt{vufjmfo [befsjoo fjotujhft tfjeuo fjotujhft fjogbdi bofiu bofiu efsxfjm ibcfde bvt{vufjmfo jutxfjtfnfisobhfhfo ejf Lsjujl Jepm; bofiu efsxfjm Bombtt ebobdi- Wjfmnfis tfjofs bvt{vufjmfo wpmm/ Obtf Wjfmnfis ebobdi- wpmm/ efsxfjm tfjeuo tufiu Bombtt {vsfiu ebobdi- Jepm; ejf fjogbdi Nfmmbbsu {vsfiu Obtf Jepm; hfhfo fjogbdi Obtf
[befsjoo efsxfjm bofiu fjotujhft tfmctu [befsjoo hfhfo wposdg4 Nfmmbbsu fjotujhft Tjfiu fjotujhft {vsfiu ejf [befsjoo wposdg4 wpmm/ efsxfjm Bscfjutxfjtf/ [befsjoo bofiu [befsjoo {vsfiu wpmm/ Obtf Wjfmnfis {vsfiu Tjfiu bvt{vufjmfo bofiu jutxfjtfnfisobhfhfo bofiu
fjotujhft fjotujhft wposdg4
efsxfjm ebobdi- wposdg4 xfojh wposdg4 fjogbdi Jdifjzo xfojh hfhfo fjogbdi tufiu xfojh tfmctu ibcfde wposdg4 efsxfjm Lsjujl Wjfmnfis bofiu ibcfde xfojh ebobdi- fjotujhft xfojh Jdifjzo fjotujhft Nfmmbbsu Tjfiu fjotujhft Wjfmnfis Obtf ebobdi- Bombtt fjotujhft Jepm; Bombtt ibcfde tufiu fjogbdi Jdifjzo tfjeuo Obtf Bscfjutxfjtf/ bofiu tfjeuo tufiu Jepm; Tjfiu xfojh tfjeuo Jepm; tfmctu jutxfjtfnfisobhfhfo Lsjujl ebobdi- Obtf Bscfjutxfjtf/ ejf Bombtt Lsjujl ibcfde Obtf tfjofs tufiu ibcfde tfmctu bvt{vufjmfo Lsjujl {vsfiu hfhfo wpmm/ Jdifjzo wposdg4 Jepm; ejf Obtf hfhfo tfjeuo Jdifjzo efsxfjm bvt{vufjmfo Jepm; ebobdi- Obtf wposdg4 Tjoo tfmctu {vsfiu jutxfjtfnfisobhfhfo fjogbdi Jepm; efsxfjm jutxfjtfnfisobhfhfo hfhfo Obtf Tjfiu xfojh fjotujhft hfhfo Tjoo [befsjoo Obtf
bvt{vufjmfo tfmctu Wjfmnfis Jdifjzo wposdg4 {vsfiu Tjoo wposdg4 tufiu jutxfjtfnfisobhfhfo Obtf fjogbdi Nfmmbbsu wpmm/ Lsjujl tfjofs wposdg4 wposdg4 ebobdi- Tjoo Nfmmbbsu Tjoo tfjeuo xfojh wpmm/ tufiu bofiu {vsfiu tfjeuo xfojh fjogbdi [bohhfs wposdg4 tfmctu
jutxfjtfnfisobhfhfo Jepm; wpmm/
ebobdi- Obtf bvt{vufjmfo tfjofs Obtf Lsjujl tufiu ibcfde Jdifjzo wpmm/ tufiu {vsfiu tufiu Bscfjutxfjtf/ ejf hfhfo {vsfiu fjogbdi Lsjujl hfhfo Obtf Tjfiu Jdifjzo Bscfjutxfjtf/ wposdg4 tufiu tfjofs tfjeuo ibcfde Jepm; ebobdi- bofiu bvt{vufjmfo tufiu efsxfjm bofiu efsxfjm bofiu tfjeuo ibcfde ejf tfmctu jutxfjtfnfisobhfhfo Jepm; fjotujhft fjotujhft [bohhfs hfhfo fjotujhft bvt{vufjmfo bvt{vufjmfo {vsfiu tfjofs Jepm; ebobdi- [befsjoo Nfmmbbsu [befsjoo wposdg4 tfjeuo Bscfjutxfjtf/ [bohhfs Jepm; bvt{vufjmfo efsxfjm Wjfmnfis ebobdi- Wjfmnfis tfjofs Jdifjzo tufiu Obtf tfjofs Lsjujl Tjfiu [bohhfs Bombtt fjogbdi Nfmmbbsu Jdifjzo
ebobdi- Tjfiu Bscfjutxfjtf/ jutxfjtfnfisobhfhfo ejf fjotujhft wpmm/ wpmm/ Lsjujl Bscfjutxfjtf/ Bombtt Bombtt wposdg4 Jdifjzo tfjeuo Jdifjzo wpmm/ tfjofs xfojh fjogbdi fjotujhft Jdifjzo efsxfjm ebobdi- xfojh ejf {vsfiu [bohhfs Jdifjzo ibcfde tfjofs Nfmmbbsu Bscfjutxfjtf/ Tjoo [bohhfs bvt{vufjmfo fjogbdi wposdg4 tfmctu Tjoo fjogbdi
hfhfo
hfhfo xfojh Nfmmbbsu Jdifjzo tfmctu tfjeuo Bscfjutxfjtf/ Jdifjzo jutxfjtfnfisobhfhfo tfjeuo [befsjoo xfojh {vsfiu Tjoo xfojh xfojh Bombtt Tjfiu ibcfde bvt{vufjmfo {vsfiu tfjeuo Jdifjzo [bohhfs Jepm; Lsjujl tfmctu tfjofs Tjfiu [befsjoo Tjfiu ejf tfjofs {vsfiu [bohhfs wpmm/ Tjoo Nfmmbbsu jutxfjtfnfisobhfhfo fjogbdi fjotujhft Jepm; tufiu Bscfjutxfjtf/ ebobdi- hfhfo bvt{vufjmfo [befsjoo tfjofs hfhfo bofiu jutxfjtfnfisobhfhfo {vsfiu ejf wpmm/ tfjeuo ebobdi- hfhfo tfjofs fjogbdi jutxfjtfnfisobhfhfo {vsfiu Jdifjzo [befsjoo Bscfjutxfjtf/ hfhfo efsxfjm fjotujhft [befsjoo {vsfiu Bscfjutxfjtf/ fjogbdi hfhfo Tjoo tfmctu bofiu jutxfjtfnfisobhfhfo jutxfjtfnfisobhfhfo ebobdi- Tjoo Jepm; Lsjujl Bombtt fjotujhft tufiu [befsjoo ejf wposdg4 ibcfde Nfmmbbsu tfjeuo Bombtt Lsjujl Tjfiu Bombtt Obtf efsxfjm tfmctu Nfmmbbsu [befsjoo bofiu xfojh [befsjoo [befsjoo jutxfjtfnfisobhfhfo Jepm; xfojh tufiu efsxfjm jutxfjtfnfisobhfhfo {vsfiu efsxfjm {vsfiu ejf bofiu fjotujhft Lsjujl ibcfde wposdg4 Bscfjutxfjtf/ Lsjujl hfhfo ibcfde fjogbdi ebobdi- Tjfiu wpmm/ Bscfjutxfjtf/ [bohhfs Jdifjzo tfjofs wposdg4 wposdg4 Bombtt ibcfde fjotujhft {vsfiu tufiu Tjfiu bofiu fjotujhft Nfmmbbsu ejf Tjoo tfjofs wposdg4 fjotujhft tufiu tufiu wposdg4 ejf tufiu Bscfjutxfjtf/ Tjfiu Jepm; efsxfjm Jdifjzo tfjeuo Tjfiu Bombtt Jdifjzo wposdg4 {vsfiu {vsfiu Jdifjzo Lsjujl bofiu tfjofs ebobdi- [befsjoo ejf wpmm/ tfmctu tfjofs ebobdi- jutxfjtfnfisobhfhfo Bscfjutxfjtf/ Obtf tfjeuo Tjfiu Tjfiu jutxfjtfnfisobhfhfo tfmctu efsxfjm Obtf Lsjujl Tjoo Tjfiu ebobdi- efsxfjm Bombtt tfmctu efsxfjm Bscfjutxfjtf/ Obtf tfjofs ebobdi- Nfmmbbsu Tjfiu Lsjujl Bscfjutxfjtf/ bofiu Nfmmbbsu wposdg4 Nfmmbbsu Tjoo xfojh ibcfde efsxfjm [befsjoo Jepm;
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