M&A REVIEW EUROPE: Why did you decide to create this SPAC? Amir Nahai: AAC is the continuation of Accor’s “Augmented Hospitality” programme, which was set up by Sébastien Bazin and which consists of following the customer’s journey, offering them more services and enriching their experience. This involves acquisitions, particularly in the digital sector, with companies such as Verychic, Gekko or John Paul. We have also created a number of partnerships to enhance our loyalty programme. However, Accor’s investors prefer the group to focus on its core business. This SPAC allows Accor to continue to move forward in “Augmented Hospitality” on a large scale. Accor can bring its expertise in sourcing targets and helping them grow. From the target’s point of…
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