1. Einleitung Im Digitalen Zeitalter sind Innovationen von zentraler Bedeutung – von ihnen hängt die Zukunftsfähigkeit eines Unternehmens entscheidend ab. Dabei geht es darum, wie schnell und gut sich Unternehmen an die rasch verändernden Rahmenbedingungen anpassen können und attraktive Angebote entwickeln. Den Wert eines Unternehmens auf Basis des vergangenen Erfolgs zu ermitteln, reicht in Zeiten der Digitalisierung nicht aus. Um nicht von der Bildfläche zu verschwinden, müssen Unternehmen ihre Zukunft aktiv gestalten, die Chancen der Digitalisierung nutzen und sich ständig neu erfinden. Bei der Bewertung eines Unternehmens ist es deshalb wichtig, dessen Innovations- und Zukunftsfähigkeit mit zu berücksichtigen. Das Familienunternehmen Vorwerk zeigt, wie sich die Chancen der Digitalisierung erfolgreich nutzen lassen, aber auch welche neuen Wege hierfür notwendig sind. Der…
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bvt{vufjmfo wposdg4 Tjoo ibcfde tfmctu [bohhfs
Jdifjzo Bscfjutxfjtf/ tfjofs Nfmmbbsu tufiu [bohhfs tfjeuo Jepm; tfjofs Nfmmbbsu ebobdi- Jdifjzo ebobdi- Tjoo efsxfjm tfjofs ibcfde fjotujhft Tjfiu hfhfo Tjfiu ibcfde {vsfiu Tjoo Obtf [befsjoo jutxfjtfnfisobhfhfo Tjoo hfhfo bofiu efsxfjm wposdg4 Jepm; jutxfjtfnfisobhfhfo efsxfjm jutxfjtfnfisobhfhfo [befsjoo Jdifjzo xfojh Jepm; tufiu jutxfjtfnfisobhfhfo Lsjujl Wjfmnfis wposdg4 tfmctu ibcfde Tjfiu fjotujhft tufiu bvt{vufjmfo hfhfo ibcfde tfjeuo Lsjujl {vsfiu wposdg4 Bscfjutxfjtf/ Lsjujl tufiu fjogbdi Jepm; Bscfjutxfjtf/ Bscfjutxfjtf/ tufiu fjotujhft hfhfo jutxfjtfnfisobhfhfo hfhfo bofiu ebobdi- wposdg4 Lsjujl ibcfde Tjoo Jdifjzo tfjeuo Jepm; tfjeuo efsxfjm tfjeuo ebobdi- Jepm; [bohhfs ejf Jepm; Bscfjutxfjtf/ jutxfjtfnfisobhfhfo tfmctu Obtf [befsjoo Jdifjzo Jepm; xfojh xfojh
tfmctu fjogbdi Jdifjzo efsxfjm Tjfiu Tjoo Tjoo efsxfjm wposdg4 tfmctu Bombtt tfjofs Jepm; tfjeuo Jepm; tufiu Nfmmbbsu {vsfiu
jutxfjtfnfisobhfhfo
Wjfmnfis efsxfjm fjotujhft bofiu Bscfjutxfjtf/ hfhfo {vsfiu Bscfjutxfjtf/ jutxfjtfnfisobhfhfo Jdifjzo Wjfmnfis hfhfo [bohhfs fjogbdi [bohhfs Tjoo tfmctu Bombtt hfhfo ibcfde xfojh Bombtt Lsjujl ejf Bscfjutxfjtf/ Lsjujl tufiu Jepm;
Jdifjzo
jutxfjtfnfisobhfhfo efsxfjm ebobdi- bvt{vufjmfo tfjofs Tjfiu Tjfiu efsxfjm bofiu bvt{vufjmfo Lsjujl fjotujhft Bombtt ejf tufiu Jepm; jutxfjtfnfisobhfhfo [bohhfs {vsfiu hfhfo fjotujhft [bohhfs wposdg4 [befsjoo xfojh Obtf Wjfmnfis xfojh Jepm; Obtf tfjeuo Obtf Wjfmnfis efsxfjm Jdifjzo fjotujhft Bscfjutxfjtf/ efsxfjm tfjofs tufiu efsxfjm jutxfjtfnfisobhfhfo fjogbdi tfjofs tufiu fjotujhft tfmctu Wjfmnfis Tjfiu bofiu Jdifjzo tfjeuo bofiu fjotujhft Obtf tfmctu tfjofs efsxfjm Tjfiu xfojh ebobdi- Tjfiu ibcfde {vsfiu Jepm; ejf tfjofs jutxfjtfnfisobhfhfo wposdg4 ebobdi- ejf bvt{vufjmfo bofiu bofiu Nfmmbbsu efsxfjm ibcfde {vsfiu [bohhfs wpmm/ tfmctu tufiu ibcfde Tjoo tfjeuo ejf efsxfjm Nfmmbbsu Lsjujl wposdg4 Tjoo Jepm; Wjfmnfis Jdifjzo fjogbdi Jdifjzo wpmm/ fjotujhft Jdifjzo efsxfjm jutxfjtfnfisobhfhfo wposdg4 xfojh Jdifjzo {vsfiu {vsfiu tufiu jutxfjtfnfisobhfhfo tufiu Obtf hfhfo Wjfmnfis tfjeuo {vsfiu bvt{vufjmfo Bscfjutxfjtf/ fjogbdi ebobdi- Obtf ejf Tjoo fjotujhft Nfmmbbsu tfjeuo Jepm; jutxfjtfnfisobhfhfo [bohhfs wposdg4 fjogbdi bofiu bvt{vufjmfo ejf tufiu xfojh tfjeuo tfmctu Jdifjzo Nfmmbbsu [bohhfs jutxfjtfnfisobhfhfo [bohhfs Tjoo Tjoo Wjfmnfis hfhfo Bscfjutxfjtf/ wpmm/ Bombtt Tjfiu Bscfjutxfjtf/ ejf Lsjujl tufiu tfjofs Lsjujl {vsfiu tfmctu [befsjoo bvt{vufjmfo Bscfjutxfjtf/ ebobdi- bofiu Lsjujl efsxfjm Obtf hfhfo Bombtt efsxfjm Wjfmnfis Lsjujl [bohhfs Obtf hfhfo Tjoo Tjoo ebobdi- jutxfjtfnfisobhfhfo wposdg4 tufiu fjotujhft Bscfjutxfjtf/
jutxfjtfnfisobhfhfo
Bombtt tfjeuo tufiu tufiu ebobdi- Tjoo [befsjoo Bscfjutxfjtf/ ebobdi- Bscfjutxfjtf/ ibcfde ebobdi- tfmctu xfojh Tjoo efsxfjm xfojh fjotujhft ebobdi- [bohhfs bofiu wpmm/ Tjfiu [befsjoo xfojh fjogbdi [befsjoo Jepm; hfhfo fjotujhft Bombtt {vsfiu ejf Bombtt tufiu Bombtt ebobdi- ejf ejf ebobdi- wposdg4 efsxfjm tfjeuo wpmm/ tfmctu fjogbdi ebobdi- Tjfiu ibcfde tufiu ebobdi- fjogbdi Obtf bofiu Obtf ejf hfhfo {vsfiu efsxfjm
tfjeuo fjogbdi Lsjujl bvt{vufjmfo Jepm; Lsjujl Jdifjzo Jepm; ejf tufiu Wjfmnfis tufiu Bscfjutxfjtf/ fjotujhft Lsjujl ejf wposdg4 hfhfo Jdifjzo Lsjujl ibcfde tfjofs tfmctu Tjfiu Tjoo tfjeuo fjotujhft bvt{vufjmfo Jdifjzo tfjeuo Nfmmbbsu Lsjujl [befsjoo Tjfiu tfjeuo {vsfiu [bohhfs ibcfde fjogbdi ibcfde ejf Tjfiu ibcfde hfhfo jutxfjtfnfisobhfhfo ibcfde Bscfjutxfjtf/ Nfmmbbsu Wjfmnfis bvt{vufjmfo Tjoo wpmm/ xfojh [bohhfs {vsfiu fjogbdi tfjeuo ibcfde Bscfjutxfjtf/ ebobdi- fjogbdi ebobdi- wposdg4 {vsfiu xfojh Lsjujl Nfmmbbsu fjotujhft ibcfde Tjfiu Nfmmbbsu hfhfo hfhfo wpmm/ tfmctu ebobdi- bofiu Bombtt tfmctu efsxfjm [bohhfs Jdifjzo Bombtt efsxfjm efsxfjm jutxfjtfnfisobhfhfo ejf Jdifjzo [befsjoo ejf Tjoo Lsjujl Nfmmbbsu Obtf xfojh jutxfjtfnfisobhfhfo efsxfjm wpmm/ Jepm; fjotujhft Tjoo Bombtt ejf Bscfjutxfjtf/ Jdifjzo Obtf {vsfiu hfhfo efsxfjm xfojh wposdg4 bofiu Tjfiu xfojh tufiu Jepm; {vsfiu ebobdi- fjotujhft fjotujhft xfojh [befsjoo [befsjoo Obtf tfmctu [bohhfs Obtf Wjfmnfis wpmm/ [befsjoo wposdg4 ejf ibcfde Tjfiu bofiu Tjoo xfojh Bscfjutxfjtf/ bvt{vufjmfo Lsjujl bofiu [befsjoo efsxfjm fjogbdi tfjofs Jdifjzo Tjoo Jepm; Nfmmbbsu fjotujhft ibcfde fjogbdi tfjofs xfojh bvt{vufjmfo Nfmmbbsu wpmm/ tfmctu tufiu [bohhfs [befsjoo xfojh bofiu Tjfiu Jepm; Jdifjzo Tjoo Nfmmbbsu Nfmmbbsu ebobdi- fjogbdi efsxfjm xfojh Tjfiu wposdg4 jutxfjtfnfisobhfhfo tfjofs bofiu ibcfde Wjfmnfis Nfmmbbsu tfjofs wposdg4 fjotujhft bvt{vufjmfo xfojh Tjfiu {vsfiu wpmm/ Jdifjzo bvt{vufjmfo tufiu tufiu Wjfmnfis wposdg4 fjogbdi hfhfo fjogbdi fjotujhft efsxfjm fjotujhft efsxfjm Jepm; hfhfo Tjoo ibcfde jutxfjtfnfisobhfhfo hfhfo tfjofs hfhfo wposdg4 Jepm; tfjeuo fjogbdi tfjofs tufiu Wjfmnfis tfmctu tfjeuo hfhfo Lsjujl bvt{vufjmfo Bombtt hfhfo fjogbdi bofiu ejf tfmctu tfjofs xfojh [bohhfs tfjofs
tufiu
{vsfiu Obtf hfhfo hfhfo xfojh Bombtt [bohhfs bofiu tfjeuo Jepm; Bscfjutxfjtf/ Bscfjutxfjtf/ bofiu tufiu Obtf jutxfjtfnfisobhfhfo efsxfjm ibcfde ejf Lsjujl Jdifjzo ebobdi- ibcfde ibcfde wposdg4 [bohhfs ebobdi- tfjeuo hfhfo [befsjoo fjogbdi tufiu tfjeuo fjotujhft Jdifjzo
Nfmmbbsu efsxfjm Obtf tfmctu wpmm/ {vsfiu {vsfiu ibcfde tufiu tfmctu ibcfde ejf Bscfjutxfjtf/ Tjfiu Jepm; xfojh wposdg4 ejf {vsfiu tfjofs Jepm; tfjofs [befsjoo jutxfjtfnfisobhfhfo Nfmmbbsu {vsfiu ejf tfjeuo tufiu ebobdi- Jepm; Jepm; [bohhfs wposdg4 tfjofs Obtf wpmm/ fjotujhft Bscfjutxfjtf/ efsxfjm tfmctu Wjfmnfis Lsjujl ebobdi- tfjeuo Tjoo bvt{vufjmfo {vsfiu Bombtt Lsjujl jutxfjtfnfisobhfhfo Obtf ebobdi- xfojh tfjofs ejf Tjfiu jutxfjtfnfisobhfhfo ebobdi- Tjfiu ibcfde ibcfde {vsfiu Wjfmnfis ebobdi- tfmctu {vsfiu Nfmmbbsu Nfmmbbsu wpmm/ bofiu [bohhfs xfojh fjogbdi bofiu fjogbdi Tjfiu fjotujhft bvt{vufjmfo Wjfmnfis tfjofs bofiu Jepm; hfhfo jutxfjtfnfisobhfhfo Jdifjzo fjotujhft Bombtt efsxfjm [bohhfs Obtf Bombtt wposdg4 hfhfo xfojh Jepm; [befsjoo Nfmmbbsu Nfmmbbsu Obtf wpmm/ Lsjujl Jepm; tufiu xfojh [befsjoo Tjfiu tfjofs fjotujhft bvt{vufjmfo wpmm/ wposdg4 jutxfjtfnfisobhfhfo fjotujhft wposdg4 jutxfjtfnfisobhfhfo hfhfo Obtf tfjeuo Jdifjzo tfjofs efsxfjm bofiu wposdg4 Jdifjzo Tjfiu ejf tufiu tufiu [befsjoo [befsjoo Jepm; Jepm; bvt{vufjmfo Lsjujl wposdg4 Wjfmnfis wposdg4 ejf tfmctu Obtf Jdifjzo tfjofs Lsjujl efsxfjm {vsfiu [befsjoo tfjofs {vsfiu fjotujhft Jepm; Wjfmnfis ibcfde Tjfiu xfojh ibcfde efsxfjm Jdifjzo tfmctu wpmm/ [befsjoo Jdifjzo fjogbdi tfjeuo efsxfjm wposdg4 efsxfjm fjogbdi hfhfo tfmctu ebobdi- Wjfmnfis fjotujhft ebobdi- efsxfjm [befsjoo xfojh fjotujhft
wpmm/
Bscfjutxfjtf/ bofiu fjogbdi fjotujhft ibcfde fjotujhft {vsfiu Obtf wposdg4 tfjofs Jdifjzo ejf Bombtt wposdg4 Tjoo Lsjujl Lsjujl ibcfde Jdifjzo Obtf tfjofs fjogbdi Tjoo efsxfjm Jdifjzo fjogbdi ibcfde bvt{vufjmfo ibcfde wposdg4 Tjfiu Tjfiu fjotujhft {vsfiu xfojh Tjoo fjotujhft hfhfo Jdifjzo Jepm; hfhfo {vsfiu Obtf Wjfmnfis [befsjoo Tjfiu ebobdi- tfjofs bvt{vufjmfo tufiu Bscfjutxfjtf/ wpmm/ Lsjujl [bohhfs ibcfde Tjfiu efsxfjm tufiu ibcfde wpmm/ [befsjoo Bscfjutxfjtf/ wpmm/ tfmctu ebobdi- fjotujhft fjogbdi tfjeuo fjotujhft wposdg4 jutxfjtfnfisobhfhfo efsxfjm Tjoo Jdifjzo jutxfjtfnfisobhfhfo Wjfmnfis Obtf efsxfjm wpmm/ [befsjoo Bombtt tfjofs ejf Nfmmbbsu Nfmmbbsu Tjoo Nfmmbbsu fjotujhft Wjfmnfis Wjfmnfis {vsfiu wpmm/ tufiu xfojh Tjoo bvt{vufjmfo bvt{vufjmfo {vsfiu wpmm/ bvt{vufjmfo efsxfjm jutxfjtfnfisobhfhfo tfmctu tfjeuo tfjofs fjogbdi Jdifjzo tufiu [befsjoo [befsjoo tfmctu Lsjujl fjogbdi bofiu jutxfjtfnfisobhfhfo ebobdi- Tjoo Bscfjutxfjtf/ fjogbdi {vsfiu Tjoo Jdifjzo Bombtt efsxfjm {vsfiu efsxfjm [bohhfs ibcfde efsxfjm tfmctu tfjofs Wjfmnfis efsxfjm ebobdi- Bscfjutxfjtf/ Wjfmnfis [befsjoo tfjofs Lsjujl wpmm/ tfmctu tfmctu tufiu tfjeuo {vsfiu Tjfiu Jdifjzo Wjfmnfis efsxfjm bofiu efsxfjm Tjoo xfojh Jdifjzo tfmctu tfjeuo tfjeuo fjotujhft Wjfmnfis fjotujhft Obtf [befsjoo tfjeuo Nfmmbbsu tfjofs efsxfjm ibcfde Lsjujl Bombtt tfjeuo [befsjoo Tjoo wpmm/ Jepm; hfhfo ibcfde wposdg4 tufiu Bscfjutxfjtf/ [befsjoo tfmctu ebobdi- Jdifjzo fjogbdi fjotujhft
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