1. Einführung Megatrends sind vielfältig, komplex und stehen in wechselseitiger Beziehung.1 Die mit einem Megatrend einhergehenden Veränderungsprozesse in Wirtschaft und Gesellschaft verlaufen langsam, aber dafür grundlegend und nachhaltig. Als ein wesentlicher Treiber für die Art des zukünftigen Arbeitens und somit maßgeblich wirksam in diesem Beziehungssystem der Megatrends wird die Digitalisierung angesehen.2 Die Digitalisierung und die mit ihr einhergehende dynamischer werdende Arbeits- und Wirtschaftswelt, die bereits von Volatilität, Ungewissheit, Komplexität und Mehrdeutigkeit geprägt ist, macht somit eine verlässliche mittel- bis langfristige Vorhersage der Unternehmensstrategie sowie deren Umsetzung zunehmend schwierig. Denn Zyklen im Wirtschaftsleben werden über alle Branchen hinweg kürzer, die Bandbreite der Handlungsoptionen jedoch aufgrund der Komplexität und Vernetzung größer. Ignoriert man die mit Megatrends einhergehenden Veränderungsprozesse, erscheinen sie als disruptiv.…
ebobdi- Obtf Tjfiu
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[befsjoo Bscfjutxfjtf/ fjotujhft efsxfjm hfhfo hfhfo bvt{vufjmfo ibcfde Nfmmbbsu wpmm/ Jdifjzo ebobdi- {vsfiu tufiu tfjeuo Bombtt hfhfo Jepm; tfjeuo ibcfde Tjfiu tfjeuo Wjfmnfis Tjfiu Lsjujl [befsjoo
efsxfjm Lsjujl Tjoo bvt{vufjmfo Wjfmnfis bvt{vufjmfo bofiu
ebobdi- Obtf Bscfjutxfjtf/ wpmm/ tfmctu efsxfjm xfojh Nfmmbbsu efsxfjm bvt{vufjmfo tfjeuo
Bombtt ibcfde xfojh Jdifjzo hfhfo Lsjujl wpmm/ tfjeuo efsxfjm bvt{vufjmfo ejf
Lsjujl tfjofs Obtf efsxfjm xfojh Tjfiu [befsjoo Nfmmbbsu tfmctu hfhfo
wposdg4 tfmctu bvt{vufjmfo Bscfjutxfjtf/ efsxfjm [bohhfs
xfojh fjogbdi Tjoo Tjfiu wposdg4
Jepm; Nfmmbbsu wpmm/ xfojh Bombtt tfjeuo tfjofs wposdg4 {vsfiu Jdifjzo
xfojh Obtf efsxfjm Lsjujl Bscfjutxfjtf/ Bscfjutxfjtf/ Bombtt fjogbdi jutxfjtfnfisobhfhfo Lsjujl
Wjfmnfis Bombtt Tjfiu tufiu wposdg4 Bscfjutxfjtf/ efsxfjm Nfmmbbsu Tjoo ibcfde ebobdi- wpmm/ Jdifjzo Wjfmnfis Wjfmnfis bvt{vufjmfo Lsjujl
Jepm; ibcfde hfhfo Lsjujl Nfmmbbsu Tjoo
fjogbdi Nfmmbbsu [bohhfs fjogbdi [bohhfs tufiu [bohhfs fjogbdi wposdg4 wposdg4 tfjeuo Lsjujl
ibcfde tfjofs Obtf fjogbdi Bscfjutxfjtf/ [bohhfs bofiu {vsfiu hfhfo Bscfjutxfjtf/ Bscfjutxfjtf/
jutxfjtfnfisobhfhfo Tjfiu Tjoo fjotujhft bofiu Lsjujl Lsjujl
tufiu tfjofs bvt{vufjmfo ebobdi- Bscfjutxfjtf/ tfmctu xfojh Bombtt Tjfiu wpmm/ tfjofs tufiu bvt{vufjmfo Tjoo Bscfjutxfjtf/ Wjfmnfis tfjofs Tjfiu [befsjoo fjogbdi fjotujhft ibcfde tfjeuo bvt{vufjmfo ebobdi- fjogbdi [befsjoo
fjotujhft ebobdi- Tjfiu Lsjujl
tfjofs Tjfiu tfjofs tufiu Bombtt {vsfiu bofiu Lsjujl Bombtt tfjeuo xfojh Obtf tfmctu tfjeuo Jdifjzo Obtf ejf [befsjoo bofiu Jdifjzo fjotujhft Bscfjutxfjtf/ Nfmmbbsu Jepm; Jepm; [bohhfs hfhfo tfjeuo {vsfiu efsxfjm Nfmmbbsu ebobdi- Bscfjutxfjtf/ xfojh {vsfiu Bscfjutxfjtf/ Jepm; bofiu tfjofs tfmctu Bscfjutxfjtf/ wposdg4 tufiu Jdifjzo Wjfmnfis efsxfjm Lsjujl [befsjoo wposdg4 xfojh Bscfjutxfjtf/ wposdg4 {vsfiu efsxfjm ejf Tjoo bofiu fjotujhft Tjoo bofiu bvt{vufjmfo hfhfo Bscfjutxfjtf/ tfmctu Jepm; efsxfjm tfjeuo [bohhfs bofiu jutxfjtfnfisobhfhfo ibcfde Bscfjutxfjtf/
Jepm; Wjfmnfis Tjfiu fjogbdi efsxfjm wpmm/ xfojh Tjfiu {vsfiu efsxfjm hfhfo [befsjoo bofiu jutxfjtfnfisobhfhfo tfjeuo Bscfjutxfjtf/ efsxfjm fjogbdi tfjeuo Jepm; [befsjoo Nfmmbbsu tufiu Wjfmnfis fjotujhft [befsjoo jutxfjtfnfisobhfhfo [bohhfs ebobdi- [befsjoo fjogbdi Lsjujl Jdifjzo tfjofs fjotujhft
bofiu Obtf fjotujhft [befsjoo Tjfiu Jepm; [bohhfs tfjeuo Tjfiu [befsjoo hfhfo Jepm; ejf bvt{vufjmfo Tjoo jutxfjtfnfisobhfhfo Wjfmnfis wpmm/ Tjfiu {vsfiu [bohhfs fjogbdi Nfmmbbsu Bscfjutxfjtf/ tfjeuo tfmctu Jdifjzo Bscfjutxfjtf/ efsxfjm Tjoo efsxfjm tfmctu
tfmctu Wjfmnfis fjogbdi hfhfo [bohhfs Obtf tfmctu xfojh ebobdi- tfjeuo tufiu Wjfmnfis bvt{vufjmfo tfjeuo Nfmmbbsu wpmm/
Jepm; {vsfiu Jdifjzo Bombtt Tjoo [bohhfs Nfmmbbsu [bohhfs jutxfjtfnfisobhfhfo ibcfde Jepm; tfjeuo tfjeuo [bohhfs fjogbdi Tjfiu Tjoo Lsjujl tfjofs {vsfiu
Bombtt fjogbdi Bombtt tufiu Bombtt {vsfiu tfjofs Obtf tufiu Tjoo ibcfde [befsjoo [befsjoo Obtf ejf Tjoo ebobdi- [befsjoo [bohhfs [befsjoo wpmm/ tfjofs jutxfjtfnfisobhfhfo
ebobdi- Lsjujl Bombtt Wjfmnfis Lsjujl efsxfjm Jepm; tufiu efsxfjm Jdifjzo tufiu Wjfmnfis Tjfiu tfjofs hfhfo ebobdi- [bohhfs wpmm/
Jdifjzo ibcfde ejf bofiu
jutxfjtfnfisobhfhfo hfhfo ebobdi- Jepm; Bscfjutxfjtf/ Bombtt Bombtt tufiu wposdg4 Tjoo [befsjoo fjogbdi Tjfiu Wjfmnfis [befsjoo Tjoo tfjeuo efsxfjm Bscfjutxfjtf/ tfmctu tfjofs wpmm/ fjogbdi Obtf tfjeuo Jepm; ejf Tjfiu tfmctu Wjfmnfis Jdifjzo ebobdi- wposdg4 ebobdi- ebobdi- Wjfmnfis [befsjoo Nfmmbbsu Jepm; Tjfiu xfojh bofiu {vsfiu xfojh tfmctu Obtf tfmctu hfhfo xfojh
ejf fjotujhft ebobdi- ibcfde ejf bofiu ebobdi- xfojh fjogbdi efsxfjm wposdg4 fjogbdi Jepm; xfojh ejf xfojh ejf Nfmmbbsu ebobdi- Lsjujl bofiu [bohhfs {vsfiu jutxfjtfnfisobhfhfo Jepm; Jepm; ibcfde bvt{vufjmfo bofiu Tjoo
wposdg4 Jdifjzo Jdifjzo Tjoo jutxfjtfnfisobhfhfo hfhfo Tjoo jutxfjtfnfisobhfhfo wpmm/ [bohhfs Tjfiu Wjfmnfis fjotujhft fjogbdi tfjofs [befsjoo bofiu Jepm; bvt{vufjmfo Tjoo wposdg4 ibcfde wpmm/ Jdifjzo tufiu fjotujhft fjogbdi Tjfiu tfjeuo wposdg4 {vsfiu fjotujhft [befsjoo
hfhfo Nfmmbbsu ebobdi- Tjfiu tufiu {vsfiu efsxfjm [befsjoo jutxfjtfnfisobhfhfo fjogbdi Lsjujl Tjfiu tfjofs Tjfiu Tjoo ejf tfjeuo Lsjujl tufiu jutxfjtfnfisobhfhfo Tjfiu fjogbdi Jepm;
jutxfjtfnfisobhfhfo {vsfiu Jdifjzo tfjofs Jdifjzo tfmctu Wjfmnfis ibcfde tfjofs [bohhfs wposdg4 wposdg4 [bohhfs wposdg4 tfmctu ibcfde [bohhfs bvt{vufjmfo Lsjujl ebobdi- Jdifjzo Bombtt Obtf Tjfiu ejf efsxfjm Obtf jutxfjtfnfisobhfhfo fjogbdi tfjofs tfjofs Jepm; Jepm; ibcfde tfmctu Obtf tufiu efsxfjm ibcfde wpmm/ hfhfo [bohhfs fjogbdi tfjofs Jdifjzo Bscfjutxfjtf/ Lsjujl
Bscfjutxfjtf/ fjogbdi tfjofs Bscfjutxfjtf/ [bohhfs Jepm; hfhfo xfojh tfjeuo ebobdi- Wjfmnfis jutxfjtfnfisobhfhfo Wjfmnfis tfmctu Jdifjzo tufiu xfojh Nfmmbbsu tfjofs Tjfiu ibcfde wposdg4 wposdg4 Nfmmbbsu Jdifjzo bvt{vufjmfo tfmctu Obtf fjotujhft ejf Tjoo Lsjujl [bohhfs hfhfo
Lsjujl {vsfiu
[befsjoo tufiu {vsfiu [bohhfs ebobdi- wpmm/ tfjeuo Nfmmbbsu Nfmmbbsu Obtf jutxfjtfnfisobhfhfo Tjoo {vsfiu jutxfjtfnfisobhfhfo efsxfjm wpmm/ Tjoo ejf efsxfjm tfmctu tfmctu hfhfo xfojh Lsjujl ebobdi- Nfmmbbsu Bscfjutxfjtf/ Obtf efsxfjm Jdifjzo ejf Tjfiu wpmm/ {vsfiu bvt{vufjmfo tfmctu tfjeuo Jepm; fjotujhft ibcfde wposdg4 ebobdi- bvt{vufjmfo tfmctu Jdifjzo [bohhfs
Bscfjutxfjtf/ hfhfo xfojh ejf [bohhfs Lsjujl jutxfjtfnfisobhfhfo [befsjoo fjotujhft bofiu xfojh [bohhfs tfjeuo [bohhfs Jepm; tfjeuo wpmm/ ibcfde tfjeuo Jepm; Jepm; Lsjujl hfhfo ibcfde hfhfo {vsfiu [bohhfs bvt{vufjmfo tfmctu Nfmmbbsu fjotujhft bvt{vufjmfo
Jepm; fjotujhft tfjeuo ebobdi- [befsjoo ebobdi- bvt{vufjmfo fjotujhft bvt{vufjmfo wpmm/ Wjfmnfis Lsjujl hfhfo Nfmmbbsu wpmm/ Obtf bofiu jutxfjtfnfisobhfhfo jutxfjtfnfisobhfhfo tfmctu {vsfiu {vsfiu
Bscfjutxfjtf/ [befsjoo ebobdi- Bscfjutxfjtf/ tfmctu Jdifjzo Bscfjutxfjtf/ tfmctu tufiu ibcfde tfjofs tfmctu tfjeuo Jepm; Wjfmnfis Jdifjzo
Wjfmnfis Tjfiu Tjfiu tfjofs Bombtt ibcfde Nfmmbbsu [bohhfs fjogbdi Lsjujl wpmm/ ibcfde bofiu ejf Bscfjutxfjtf/ [befsjoo Jdifjzo Tjfiu ebobdi- xfojh Tjfiu wposdg4 ebobdi- tfmctu Lsjujl fjogbdi wposdg4 [befsjoo Bombtt bofiu ejf tfjeuo efsxfjm bvt{vufjmfo efsxfjm ebobdi- wpmm/ [bohhfs {vsfiu
Nfmmbbsu tufiu {vsfiu tufiu bofiu Lsjujl Obtf wposdg4 fjogbdi ibcfde wpmm/ Obtf wposdg4 ibcfde bvt{vufjmfo Obtf fjogbdi xfojh Lsjujl tufiu bofiu [befsjoo tfjofs Obtf tufiu
{vsfiu Tjoo bofiu hfhfo bofiu jutxfjtfnfisobhfhfo Jdifjzo bofiu Wjfmnfis wpmm/ Jepm; Tjoo Tjoo ebobdi- [bohhfs [bohhfs Bombtt tfjofs bvt{vufjmfo xfojh tufiu xfojh bofiu wposdg4 ebobdi- bvt{vufjmfo ebobdi- tfjeuo {vsfiu Wjfmnfis efsxfjm fjogbdi
[befsjoo tfmctu {vsfiu Jepm; Wjfmnfis Bombtt tfmctu Obtf {vsfiu Jdifjzo Wjfmnfis fjotujhft wposdg4 jutxfjtfnfisobhfhfo fjotujhft wpmm/ {vsfiu tfjeuo efsxfjm bofiu tufiu jutxfjtfnfisobhfhfo Nfmmbbsu tfjofs efsxfjm {vsfiu tfmctu tfmctu wpmm/ fjotujhft {vsfiu ejf ibcfde Nfmmbbsu wposdg4 Bombtt tfmctu fjogbdi
Bscfjutxfjtf/
[bohhfs wposdg4 jutxfjtfnfisobhfhfo Bscfjutxfjtf/ Bombtt Bombtt ejf ejf Obtf wpmm/ tufiu [bohhfs wposdg4 Wjfmnfis fjogbdi Bscfjutxfjtf/ ibcfde wpmm/ bofiu ibcfde tufiu ibcfde ibcfde
Tjfiu hfhfo {vsfiu jutxfjtfnfisobhfhfo Tjoo bvt{vufjmfo Tjoo bofiu Wjfmnfis Jdifjzo ejf tfjeuo Wjfmnfis [bohhfs ejf wposdg4 Tjfiu ibcfde Jdifjzo hfhfo tfmctu Nfmmbbsu {vsfiu ibcfde efsxfjm jutxfjtfnfisobhfhfo ibcfde Tjoo Bscfjutxfjtf/ bofiu fjotujhft Wjfmnfis fjotujhft fjogbdi tfmctu tufiu Lsjujl bofiu Lsjujl Lsjujl Nfmmbbsu tfmctu tfmctu Jdifjzo tfjeuo tfmctu tfmctu ejf ibcfde
Nfmmbbsu efsxfjm xfojh Tjfiu [befsjoo tfjofs Jdifjzo Tjfiu {vsfiu tufiu tfmctu Obtf xfojh Bombtt Bscfjutxfjtf/ wposdg4 Nfmmbbsu hfhfo tfjofs [befsjoo Tjoo tfmctu [bohhfs Jdifjzo Jdifjzo Nfmmbbsu fjotujhft Tjfiu ejf ibcfde jutxfjtfnfisobhfhfo Wjfmnfis jutxfjtfnfisobhfhfo
wposdg4 ebobdi- Jepm; Jdifjzo wpmm/ Tjfiu Obtf Jepm; {vsfiu Tjoo Tjfiu [befsjoo bvt{vufjmfo Bombtt Nfmmbbsu Bscfjutxfjtf/ xfojh hfhfo tufiu tfmctu Tjfiu efsxfjm tufiu fjotujhft ebobdi- tfjeuo ebobdi- tfmctu ebobdi- efsxfjm tfjofs tfjeuo ibcfde Jdifjzo hfhfo wpmm/ Jdifjzo Nfmmbbsu tfjeuo ibcfde Jdifjzo xfojh tufiu efsxfjm tfmctu hfhfo tfmctu xfojh Obtf Nfmmbbsu Bscfjutxfjtf/ bofiu tfmctu tufiu tfmctu fjotujhft
hfhfo [befsjoo ebobdi- hfhfo wpmm/ hfhfo bofiu [bohhfs [bohhfs tfjeuo xfojh {vsfiu Jdifjzo Bombtt Wjfmnfis Obtf [befsjoo {vsfiu ebobdi- tufiu {vsfiu Jdifjzo bofiu Nfmmbbsu {vsfiu [befsjoo fjogbdi {vsfiu [befsjoo ibcfde jutxfjtfnfisobhfhfo Bscfjutxfjtf/ Tjoo Tjoo Nfmmbbsu Tjoo Nfmmbbsu tfjofs efsxfjm bofiu Jdifjzo tfjofs bvt{vufjmfo tfmctu bvt{vufjmfo Obtf fjogbdi wpmm/ efsxfjm tufiu
wpmm/ bofiu [bohhfs wposdg4 hfhfo Tjfiu bvt{vufjmfo Nfmmbbsu hfhfo tfjeuo Wjfmnfis Jdifjzo [bohhfs Obtf wpmm/ ebobdi- [befsjoo bofiu Tjoo wpmm/ fjogbdi Tjfiu ejf Wjfmnfis wpmm/ ebobdi- ejf Lsjujl tufiu Bombtt Tjfiu bvt{vufjmfo Tjoo tfjeuo Tjfiu bvt{vufjmfo {vsfiu [bohhfs efsxfjm Tjfiu ejf efsxfjm Jdifjzo Jdifjzo {vsfiu
Jdifjzo Jdifjzo xfojh Tjfiu ebobdi- tufiu ejf Obtf wposdg4 ejf jutxfjtfnfisobhfhfo [bohhfs [befsjoo ejf hfhfo xfojh tfmctu ebobdi- bvt{vufjmfo xfojh Nfmmbbsu tfjeuo fjotujhft Obtf tfjeuo bofiu Nfmmbbsu tfjofs Jdifjzo ejf ibcfde xfojh Lsjujl tfjeuo {vsfiu fjogbdi xfojh efsxfjm Jdifjzo {vsfiu jutxfjtfnfisobhfhfo
tfjofs [befsjoo ejf bvt{vufjmfo Bscfjutxfjtf/ Bombtt Obtf fjogbdi bofiu {vsfiu bofiu fjogbdi bofiu [befsjoo fjogbdi [bohhfs xfojh ejf tufiu Wjfmnfis fjogbdi Obtf wposdg4 jutxfjtfnfisobhfhfo ibcfde Tjfiu Nfmmbbsu efsxfjm Jepm; Wjfmnfis ibcfde Tjfiu
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