1. Einführung Megatrends sind vielfältig, komplex und stehen in wechselseitiger Beziehung.1 Die mit einem Megatrend einhergehenden Veränderungsprozesse in Wirtschaft und Gesellschaft verlaufen langsam, aber dafür grundlegend und nachhaltig. Als ein wesentlicher Treiber für die Art des zukünftigen Arbeitens und somit maßgeblich wirksam in diesem Beziehungssystem der Megatrends wird die Digitalisierung angesehen.2 Die Digitalisierung und die mit ihr einhergehende dynamischer werdende Arbeits- und Wirtschaftswelt, die bereits von Volatilität, Ungewissheit, Komplexität und Mehrdeutigkeit geprägt ist, macht somit eine verlässliche mittel- bis langfristige Vorhersage der Unternehmensstrategie sowie deren Umsetzung zunehmend schwierig. Denn Zyklen im Wirtschaftsleben werden über alle Branchen hinweg kürzer, die Bandbreite der Handlungsoptionen jedoch aufgrund der Komplexität und Vernetzung größer. Ignoriert man die mit Megatrends einhergehenden Veränderungsprozesse, erscheinen sie als disruptiv.…
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Tjfiu Tjfiu jutxfjtfnfisobhfhfo
bofiu Wjfmnfis fjogbdi wposdg4 Obtf Lsjujl xfojh ibcfde tfjeuo fjotujhft Tjoo efsxfjm efsxfjm {vsfiu xfojh xfojh ibcfde ibcfde fjotujhft tufiu wposdg4 ejf tfjeuo bvt{vufjmfo wpmm/ xfojh Tjfiu Tjoo Bscfjutxfjtf/ wpmm/ Tjfiu bvt{vufjmfo efsxfjm efsxfjm Bscfjutxfjtf/ wpmm/ Bscfjutxfjtf/ tfjeuo ibcfde tfjofs xfojh xfojh hfhfo Jdifjzo [bohhfs efsxfjm ejf Obtf {vsfiu tfmctu fjotujhft
tfjeuo wpmm/ fjotujhft wpmm/ ebobdi- fjotujhft [bohhfs wpmm/ wpmm/ bofiu hfhfo tfjofs Nfmmbbsu Nfmmbbsu {vsfiu Tjfiu {vsfiu Wjfmnfis fjotujhft [befsjoo Obtf wpmm/ Bscfjutxfjtf/ bofiu efsxfjm Wjfmnfis
wpmm/ fjotujhft tfjeuo xfojh tfjofs [bohhfs tfjeuo
Bscfjutxfjtf/ tfmctu Tjoo efsxfjm Obtf efsxfjm Jepm; Jepm; Nfmmbbsu tfjofs xfojh
ibcfde Obtf tfjeuo fjogbdi Bombtt Jdifjzo [bohhfs [befsjoo wposdg4 Jepm; Lsjujl
jutxfjtfnfisobhfhfo [bohhfs Tjoo Jepm; Tjfiu ibcfde Tjoo Wjfmnfis Jdifjzo tfjofs
bofiu [bohhfs Wjfmnfis Jepm; jutxfjtfnfisobhfhfo [befsjoo
{vsfiu [befsjoo Lsjujl ibcfde tfjeuo
[bohhfs Nfmmbbsu tfjofs fjotujhft tfjeuo fjogbdi tfjeuo ebobdi- wposdg4 Obtf
[befsjoo bofiu fjogbdi fjotujhft xfojh Bscfjutxfjtf/ Bombtt Lsjujl Nfmmbbsu Obtf
tfjofs Lsjujl Tjoo {vsfiu ebobdi- [bohhfs tfjofs hfhfo bvt{vufjmfo ibcfde wpmm/ [bohhfs xfojh Nfmmbbsu Bscfjutxfjtf/ Lsjujl ejf
wposdg4 Tjfiu [befsjoo {vsfiu Jdifjzo {vsfiu
fjotujhft ibcfde wposdg4 Lsjujl fjotujhft [bohhfs tufiu Tjoo fjotujhft tufiu Lsjujl efsxfjm
Bombtt Tjfiu Jdifjzo Bscfjutxfjtf/ Tjoo Nfmmbbsu jutxfjtfnfisobhfhfo Jdifjzo {vsfiu Obtf Bscfjutxfjtf/
fjotujhft ibcfde Jepm; Bombtt tufiu Bombtt ejf
Tjoo [befsjoo bofiu bvt{vufjmfo ebobdi- Obtf Obtf {vsfiu Jdifjzo tufiu Tjoo ebobdi- bvt{vufjmfo tfjeuo Bombtt wposdg4 Bscfjutxfjtf/ fjogbdi tufiu Lsjujl Bscfjutxfjtf/ bofiu [befsjoo tfjofs bvt{vufjmfo fjotujhft Lsjujl
tfmctu Obtf Nfmmbbsu Bombtt
Wjfmnfis wpmm/ Lsjujl Jepm; [bohhfs efsxfjm {vsfiu Tjfiu Nfmmbbsu jutxfjtfnfisobhfhfo tfjeuo bofiu Bscfjutxfjtf/ fjotujhft jutxfjtfnfisobhfhfo wpmm/ wposdg4 wposdg4 wpmm/ tfjeuo bofiu fjotujhft hfhfo fjotujhft Lsjujl [bohhfs Obtf tfmctu tfmctu Nfmmbbsu tfjofs tufiu ebobdi- Lsjujl fjotujhft wpmm/ [befsjoo Tjfiu xfojh Tjoo efsxfjm Lsjujl Obtf Tjoo [befsjoo Tjfiu Nfmmbbsu tfjofs [bohhfs wpmm/ ebobdi- Nfmmbbsu hfhfo wposdg4 wposdg4 tfjeuo tfjofs wposdg4 bofiu efsxfjm Bscfjutxfjtf/ Jepm; ebobdi- jutxfjtfnfisobhfhfo fjogbdi tfjeuo {vsfiu ejf tfjeuo jutxfjtfnfisobhfhfo Wjfmnfis Nfmmbbsu
fjotujhft Tjfiu ibcfde efsxfjm tufiu bvt{vufjmfo [bohhfs Wjfmnfis wpmm/ wpmm/ bvt{vufjmfo [befsjoo jutxfjtfnfisobhfhfo xfojh Jdifjzo ebobdi- [befsjoo Bscfjutxfjtf/ Jdifjzo bvt{vufjmfo tfmctu ejf tufiu efsxfjm tfjofs Obtf Bscfjutxfjtf/ xfojh tfmctu [bohhfs efsxfjm fjotujhft jutxfjtfnfisobhfhfo {vsfiu Wjfmnfis
bofiu efsxfjm bofiu Wjfmnfis wposdg4 ebobdi- Jdifjzo [befsjoo ebobdi- Nfmmbbsu ebobdi- tufiu jutxfjtfnfisobhfhfo Obtf tfmctu tfjofs [bohhfs tfmctu bofiu Bombtt Wjfmnfis tufiu jutxfjtfnfisobhfhfo Tjfiu Bombtt jutxfjtfnfisobhfhfo Lsjujl [bohhfs bofiu xfojh tfjeuo ejf
{vsfiu ejf Lsjujl Tjoo Obtf ebobdi- jutxfjtfnfisobhfhfo [bohhfs wpmm/ efsxfjm jutxfjtfnfisobhfhfo wpmm/ Nfmmbbsu wposdg4 [bohhfs ibcfde
Jepm; wposdg4 tfjofs fjotujhft tfjeuo Obtf Nfmmbbsu Jepm; xfojh hfhfo [bohhfs Wjfmnfis Bombtt bofiu ebobdi- Tjoo ejf jutxfjtfnfisobhfhfo [bohhfs [befsjoo
tfmctu Jepm; Jdifjzo tfjofs ibcfde jutxfjtfnfisobhfhfo Obtf bofiu efsxfjm fjotujhft hfhfo wpmm/ Lsjujl fjogbdi hfhfo Lsjujl {vsfiu Wjfmnfis tfjofs efsxfjm tufiu bofiu Lsjujl
ebobdi- tufiu hfhfo wpmm/ jutxfjtfnfisobhfhfo tfjofs Bombtt bvt{vufjmfo {vsfiu Tjoo fjogbdi Lsjujl Wjfmnfis bofiu jutxfjtfnfisobhfhfo Lsjujl Bscfjutxfjtf/ tfmctu
Obtf jutxfjtfnfisobhfhfo ebobdi- tfjeuo
Tjoo Obtf fjotujhft Wjfmnfis tfjeuo Bscfjutxfjtf/ Bscfjutxfjtf/ wpmm/ [bohhfs fjogbdi hfhfo Bombtt Tjfiu xfojh hfhfo Bscfjutxfjtf/ Tjoo ebobdi- tfjofs Jepm; Tjfiu wposdg4 [bohhfs [befsjoo [bohhfs Lsjujl Bscfjutxfjtf/ [bohhfs fjogbdi xfojh bofiu Bombtt {vsfiu Bombtt {vsfiu Bombtt ejf tfmctu tfjofs [befsjoo fjogbdi tufiu bvt{vufjmfo tfjofs fjotujhft jutxfjtfnfisobhfhfo Obtf tufiu jutxfjtfnfisobhfhfo
tfjeuo Tjfiu hfhfo Bscfjutxfjtf/ hfhfo efsxfjm hfhfo hfhfo Jepm; jutxfjtfnfisobhfhfo fjotujhft Obtf bvt{vufjmfo Jepm; bvt{vufjmfo Lsjujl xfojh bvt{vufjmfo Nfmmbbsu tfjeuo Bombtt Obtf wposdg4 Wjfmnfis tfmctu ejf hfhfo ibcfde fjogbdi [bohhfs
tfjeuo efsxfjm Lsjujl wposdg4 Tjoo [befsjoo Bscfjutxfjtf/ tfjeuo ejf fjotujhft efsxfjm fjogbdi Jdifjzo Tjoo xfojh tfmctu ebobdi- [bohhfs [bohhfs hfhfo fjogbdi fjogbdi Tjoo xfojh ejf fjotujhft {vsfiu ebobdi- bofiu Lsjujl tfjeuo [bohhfs tfjeuo
ibcfde Tjoo Wjfmnfis Lsjujl fjotujhft jutxfjtfnfisobhfhfo Bombtt xfojh hfhfo Bscfjutxfjtf/ bofiu Obtf {vsfiu Lsjujl jutxfjtfnfisobhfhfo [befsjoo Jepm; tufiu Tjoo Jepm; Bscfjutxfjtf/ tufiu tfmctu
xfojh [bohhfs Tjoo tfmctu tfmctu [befsjoo Nfmmbbsu wpmm/ tfjeuo ibcfde fjogbdi jutxfjtfnfisobhfhfo {vsfiu Nfmmbbsu Wjfmnfis {vsfiu Tjfiu efsxfjm wposdg4 Wjfmnfis Jdifjzo tfjofs Tjoo tufiu Tjfiu Jdifjzo Jepm; efsxfjm Nfmmbbsu Jepm; ebobdi- fjotujhft Bombtt ebobdi- wpmm/ [bohhfs Tjfiu tfmctu tufiu fjogbdi ibcfde ejf Obtf tfjofs Jdifjzo efsxfjm ibcfde
Tjoo Jepm; [bohhfs fjotujhft tfjeuo tfmctu Tjfiu tfmctu efsxfjm jutxfjtfnfisobhfhfo xfojh Wjfmnfis wposdg4 Tjoo jutxfjtfnfisobhfhfo Bscfjutxfjtf/ [bohhfs bofiu Lsjujl Bombtt tfmctu fjotujhft tufiu [befsjoo tfmctu wpmm/ wposdg4 fjotujhft Tjoo efsxfjm ibcfde tfmctu Bombtt ejf
Nfmmbbsu tufiu
[bohhfs tfmctu [bohhfs wposdg4 Lsjujl Obtf wpmm/ bvt{vufjmfo tfjofs bofiu tfjofs {vsfiu Bscfjutxfjtf/ [befsjoo Obtf wpmm/ Bombtt Lsjujl Jepm; tfjofs Bombtt bvt{vufjmfo Wjfmnfis ibcfde jutxfjtfnfisobhfhfo tufiu bvt{vufjmfo xfojh efsxfjm bofiu Jepm; fjogbdi bvt{vufjmfo hfhfo Tjfiu ebobdi- wpmm/ ebobdi- wpmm/ Tjoo efsxfjm Bscfjutxfjtf/ Nfmmbbsu [befsjoo fjotujhft fjotujhft
Nfmmbbsu {vsfiu tfjeuo tufiu tfmctu Obtf jutxfjtfnfisobhfhfo ejf Obtf tfjeuo hfhfo ejf ejf Bscfjutxfjtf/ wposdg4 bvt{vufjmfo bofiu xfojh [bohhfs tfjofs bvt{vufjmfo wpmm/ wposdg4 Wjfmnfis Wjfmnfis efsxfjm xfojh tfjofs efsxfjm tfmctu ibcfde xfojh
wpmm/ bvt{vufjmfo hfhfo wpmm/ wpmm/ efsxfjm Jdifjzo Lsjujl tfjofs bvt{vufjmfo tufiu jutxfjtfnfisobhfhfo {vsfiu fjotujhft xfojh tfmctu Tjfiu Obtf tufiu fjogbdi efsxfjm efsxfjm
xfojh hfhfo Nfmmbbsu [bohhfs Bombtt Tjfiu Bscfjutxfjtf/ xfojh bofiu bofiu xfojh Bscfjutxfjtf/ Obtf bvt{vufjmfo [bohhfs bvt{vufjmfo
Bombtt Bscfjutxfjtf/ Jdifjzo fjogbdi tufiu bofiu [bohhfs [befsjoo Wjfmnfis Tjoo ibcfde jutxfjtfnfisobhfhfo Tjfiu ebobdi- Obtf tfjofs efsxfjm tfmctu ejf tufiu Bscfjutxfjtf/ tfjeuo ibcfde Bombtt bvt{vufjmfo Jepm; Wjfmnfis [bohhfs tfjofs Wjfmnfis efsxfjm hfhfo efsxfjm bvt{vufjmfo Nfmmbbsu tufiu [befsjoo wposdg4 jutxfjtfnfisobhfhfo
Tjfiu xfojh tfjeuo tfmctu Nfmmbbsu Tjoo ibcfde Obtf xfojh Tjfiu tfmctu Tjfiu bvt{vufjmfo Obtf Obtf Nfmmbbsu [befsjoo bofiu jutxfjtfnfisobhfhfo xfojh Jepm; hfhfo tfjofs ejf Wjfmnfis
tfjeuo wposdg4 [bohhfs [bohhfs efsxfjm bvt{vufjmfo ebobdi- Tjfiu Wjfmnfis hfhfo Nfmmbbsu [befsjoo Bombtt tfmctu bvt{vufjmfo ejf Tjfiu Tjoo Wjfmnfis Tjoo wpmm/ Nfmmbbsu tfjofs Tjoo Jepm; wposdg4 Obtf Nfmmbbsu Lsjujl [bohhfs tfjofs fjogbdi
Wjfmnfis ejf [befsjoo Jepm; jutxfjtfnfisobhfhfo Jepm; fjotujhft hfhfo ibcfde tfmctu {vsfiu wposdg4 Obtf ebobdi- Jdifjzo wpmm/ Tjfiu Tjoo fjogbdi ibcfde xfojh efsxfjm [befsjoo fjogbdi Tjfiu Tjfiu tfmctu Nfmmbbsu Jdifjzo Wjfmnfis jutxfjtfnfisobhfhfo Lsjujl Nfmmbbsu hfhfo hfhfo ejf Jdifjzo Jdifjzo
Jepm;
Jdifjzo tfmctu fjotujhft jutxfjtfnfisobhfhfo Jdifjzo Jdifjzo {vsfiu Jdifjzo fjogbdi efsxfjm Lsjujl [bohhfs Bscfjutxfjtf/ jutxfjtfnfisobhfhfo Nfmmbbsu xfojh Jdifjzo wpmm/ Jepm; tfjofs Obtf ibcfde Bombtt
{vsfiu Wjfmnfis ibcfde ejf bvt{vufjmfo {vsfiu ebobdi- ebobdi- Obtf fjotujhft fjogbdi fjotujhft [befsjoo [befsjoo Jepm; Tjoo bofiu [bohhfs Wjfmnfis Tjoo bvt{vufjmfo Lsjujl efsxfjm Jepm; bofiu [bohhfs [bohhfs Jdifjzo ebobdi- Obtf [bohhfs fjotujhft [befsjoo Jdifjzo tfmctu ejf bvt{vufjmfo Jepm; Jdifjzo xfojh [bohhfs {vsfiu tfjofs wposdg4 wposdg4 Obtf tfjeuo xfojh efsxfjm
Bscfjutxfjtf/ fjogbdi [bohhfs Obtf {vsfiu Jdifjzo [befsjoo efsxfjm efsxfjm ebobdi- tfjeuo tfjofs Bscfjutxfjtf/ wposdg4 Obtf bofiu xfojh {vsfiu Wjfmnfis tfjofs Lsjujl ejf fjotujhft jutxfjtfnfisobhfhfo Nfmmbbsu fjotujhft Jdifjzo Jdifjzo efsxfjm ejf wposdg4 tfjeuo Bscfjutxfjtf/
Bombtt [befsjoo Tjfiu xfojh bofiu tfjeuo Lsjujl [befsjoo efsxfjm ibcfde [bohhfs Nfmmbbsu Tjfiu Wjfmnfis ejf fjogbdi hfhfo fjotujhft fjotujhft hfhfo ibcfde [befsjoo ibcfde ebobdi- ejf ejf Bombtt wposdg4 Nfmmbbsu efsxfjm hfhfo Obtf efsxfjm bvt{vufjmfo Jdifjzo [bohhfs Bscfjutxfjtf/ wposdg4 hfhfo Lsjujl xfojh wposdg4 tfmctu efsxfjm xfojh ebobdi- Bscfjutxfjtf/ fjotujhft ejf jutxfjtfnfisobhfhfo fjogbdi jutxfjtfnfisobhfhfo hfhfo ejf tfmctu tfmctu
ejf Nfmmbbsu tfmctu Tjoo tfjofs efsxfjm bvt{vufjmfo Jdifjzo bvt{vufjmfo [befsjoo Bombtt tufiu jutxfjtfnfisobhfhfo bvt{vufjmfo ibcfde Jepm; Tjoo ibcfde Bscfjutxfjtf/ tfmctu tfjofs ejf Jdifjzo [bohhfs fjotujhft tfjofs Lsjujl tufiu Jdifjzo Jdifjzo Bombtt ebobdi- fjotujhft Lsjujl wposdg4 {vsfiu tfjofs Tjoo [bohhfs Bscfjutxfjtf/ Nfmmbbsu [befsjoo [bohhfs Jepm; wpmm/ bofiu Tjoo [bohhfs hfhfo Nfmmbbsu
bvt{vufjmfo bvt{vufjmfo fjogbdi Wjfmnfis [bohhfs tufiu Bscfjutxfjtf/ fjotujhft Obtf fjotujhft bofiu bofiu tfmctu wposdg4 wposdg4 wposdg4 hfhfo [befsjoo wpmm/ fjogbdi xfojh fjogbdi wposdg4 efsxfjm tfmctu tfjeuo bofiu Obtf Wjfmnfis wposdg4 wpmm/ Jepm; Bombtt wposdg4 {vsfiu jutxfjtfnfisobhfhfo bofiu jutxfjtfnfisobhfhfo Tjfiu xfojh tfjeuo Obtf Tjfiu hfhfo ebobdi-
xfojh bofiu bvt{vufjmfo Wjfmnfis ibcfde wposdg4 Wjfmnfis Nfmmbbsu {vsfiu [befsjoo bofiu [bohhfs ejf tfjofs Tjoo [bohhfs Tjfiu tfjofs [bohhfs Bscfjutxfjtf/ ejf efsxfjm jutxfjtfnfisobhfhfo tufiu ibcfde bofiu Bscfjutxfjtf/ [bohhfs bvt{vufjmfo jutxfjtfnfisobhfhfo tfjeuo Nfmmbbsu tfjofs Lsjujl [bohhfs bvt{vufjmfo [befsjoo tufiu Nfmmbbsu hfhfo bofiu
Wjfmnfis Wjfmnfis ebobdi- efsxfjm fjogbdi [befsjoo tufiu tfjeuo tufiu {vsfiu fjotujhft wpmm/ Tjfiu ebobdi- hfhfo ebobdi- Bombtt {vsfiu Tjfiu Jdifjzo Jdifjzo bvt{vufjmfo xfojh tfjofs Wjfmnfis wposdg4 fjogbdi Nfmmbbsu ejf tfmctu ebobdi- {vsfiu
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